The story of Hawkers, a successful, profitable, and well-recognized sunglasses company, started in Spain with the launch of a website called Saldum. The website was envisioned as a second-hand market for all items at below market price. However, the website failed, and the partners had to look for another way out. Around this time, one of the partners’ brothers came back from the US wearing Knockaround sunglasses. Realizing that these were top-rated and ideal products, the company started selling them.
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Initially, the partners started with 27 pairs of Knockaround sunglasses which cost them $300. These sold out quickly, and soon the partners found themselves as the brand ambassadors of the Knockaround sunglasses in Spain. The company adopted influencer advertising as their marketing strategy, and within a short period, they were making millions in sales. They were at a level that could compete with major brands, but they lack enough funds to do so.
In 2016, the Hawkers team raised capital to raise their competitive profile and solve the financial challenges. Through Alejandro Betancourt, the company raised $56 million in Series A funding. As one of the most significant contributors in this financing round, Betancourt was requested to become the company’s president in 2016.
Instead, Alejandro Betancourt recommended hiring Nacho Puig as CEO, who took over business development and operations. However, Alejandro Betancourt was not out of business, and together with Puig, they lead the company in several high-power collaborations, including with major fashion brands in Spain. These collaborations significantly raised the profile of Hawkers to become one of the most prominent and recognizable sunglass brands in North America, Asia, and Europe.
In 2018, Alejandro Betancourt Lopez became the controlling shareholder through a $23.7 investment into the company. He then became the company’s president, a role he has held up to date. Under his leadership, the company has grown to earn $60 million as annual revenue from the initial startup capital of $300 seven years ago. Go Here for related Information.