Real Estate , ,

Wasseem and Sam Boraie, The Hope of Atlantic City Real Estate

Atlantic city had a bad reputation for decades, with dirty streets, gambling dens, and poor housing being the tales of conversations. This is no longer the tattle for Atlantic city thanks to Boraie Development, a successful real estate company run by two gentlemen, Sam and Wasseem Boraie.

Wasseem’s Background

Wasseem states that growing up in the streets of Atlantic City, he got to experience first-hand why investors would often shy off from developing Atlantic City. However, the Hard Rock Café created traffic in his hometown, slowly changing the neighborhood outlook. It is through this that he was inspired to establish a real estate company, the Boraie Development, whose main aim would be to give Atlantic city and its environs a face uplift.

His Achievements

Under his leadership, the Boraie Development enterprise revamped half of Atlantic city by constructing multi-million-dollar residential houses. Another notable achievement is the New Brunswick project that seeks to transform what has been called inhabitable land into prime residential areas. This attracted other investors who built businesses, created employment, increased land value, and improved the residents’ livelihoods.

According to Wasseem and Sam Boraie, Atlantic city lacked opportunity because of what was previously. However, a few smart development projects will act as a catalyst for investors. The first phase of the construction project sought to build over 200 decent habitable flats to ensure the residents moved to the newer units and attract a population outside the city. The two gentlemen were acknowledged for these efforts by mayor Ras Baraka, more information click here.

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Carlos Beirao Da Veiga – Commercial Holiday Promotion Techniques

To ensure their holiday marketing strategy works, business owners must test their sleigh bells on potential customers. It might seem like a pointless test, but it’s a key indicator of how well their product or service is doing in the marketplace. The more jingles Santa knocks off, the better his Christmas Eve project will be received by customers. And testing your sleigh bells on potential customers can be as simple as speaking to them directly.

  1. Make the holiday season your own.

“Business owners should use the holiday season to sell their products,” says Carlos Beirao da Veiga. “This is a great time to get new customers, and it’s an opportunity to keep old customers loyal. The holidays are also a good time to ensure you have satisfied customers because they will be willing to give positive reviews and recommendations for your company.”

  1. Use social media – but carefully and wisely.

Use social media during the holidays, but keep it from overwhelming you or distracting you from your business goals, advises Carlos Beirao da Veiga. “It’s the year’s ideal time to have fun with your online presence and build connections,” he says. “However, don’t let it become too much of a burden on your marketing strategy or on your employees who are responsible for posting or responding to customer comments and questions on social media sites like Facebook and Twitter.”

  1. Make sure you have an attractive website with holiday content all year—not just in December.
  2. Keep up with the times by making sure that you are using new technology:
  • Mobile Marketing
  • Social Media Marketing
  • Video Marketing
  1. Remember to consider your employees and gift them during the holiday season.
  2. Make sure you have a great sales strategy and holiday promotions – but don’t wait until December to do it!
  3. Carlos Beirao da Veiga: Offer a personalized experience for every customer
  4. Don’t forget to include your customers in the holiday fun by offering coupons, discounts, special offers, etc., that they can use on their next visit or purchase!
  5. And most importantly, don’t let the stress of the holidays cause you to lose sight of what’s truly important – taking care of your customers and employees!

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