Alejandro Pena Keter CEO Discusses The Importance of Sustainability

Alejandro Pena is Chief Executive Officer at Keter Group S.A. He oversees the development, producing, and distributing of high-quality plastic products for home, garden, and outdoor use with a focus on sustainable innovation. Alejandro has an impressive background in brands, finance, and marketing, as well as manufacturing experience. In this interview, he discusses the importance of sustainability at Keter Group S.A.Sustainability is a crucial word in many industries from tech to fashion to food production —and manufacturers must be just as thoughtful about reducing waste as they are about creating their products in the first place.

  1. Education

He holds a degree in Business Administration and Management, focusing on Accounting and Computer Science. He started his education by studying at Diego Portales University before graduating with a degree in Accounting and Computing Science.

  1. Career

Alejandro Pena started working in the plastic industry in 2003, where he was employed at Vaso Plastico S.A., the largest plastic company in Latin America, located in Córdoba, Argentina. Following his work at Vaso Plastico, he worked for the most prominent plastic company in Latin America, Poligrow Argentina S.A. He worked as a finance executive at Poligrow and managed a central manufacturing plant in Argentina. In 2006 Alejandro began work with Ardagh as Commercial director in Argentina, where he managed the sales department and led the team that developed new products and customers.

  1. Awards

Alejandro was recognized with numerous awards throughout his career, including the “Best Corporate Training and Development” award, the “Finance and Marketing role model” award, and in 2014 he won “the most valuable employee” at Ardagh Soda FEMSA, a leading Coca-Cola bottler.

We can all play a role in helping save the environment and contribute to the global agenda. “Some people say that we need to be educated, others that they need to change their lifestyle,” but Alejandro Pena Keter says it’s unnecessary. “We all share the same problems, and we can better address them by working together instead of just saying that the world must change. We must start thinking about how we are part of this enormous responsibility.