CEO and entrepreneur Krishen Iyer is a serialized entrepreneur who has grown companies in portfolio areas, including healthcare, technology, insurance, and retail. He has over 15 years of experience in the healthcare, technology, and financial services sectors, and he is intense about assisting other entrepreneurs in building successful businesses. In 2011, Krishen Iyer co-founded ExactTarget, an online identity verification service for businesses and individuals.
Krishen Iyer explains that the company’s mission was to help people who are targets of identity thieves to protect their personal and financial information. ExactTarget’s technology was (and remains) built on the idea of trust: sites that verify the identities of users and third parties would be built and operated by people who trust the users they verify. Users who used the service felt that they could trust the people they were interacting with because of the company’s commitment to privacy and user trust. In time, other companies and individuals began to sign up and use the service.
Krishen Iyer and his co-founders are all technology and business founders. Currently, the company is based in New York City, with offices in Los Angeles and Philadelphia.
The Company’s Unique Sales and Marketing Strategy
Sales. Krishen and Dinesh have a history of marketing that goes back to childhood. Dinesh used to work for the marketing department at his college’s newspaper, and Krishen used to sell advertising space on campus (Powerhomebiz).
The Company’s Unique Business Model
As early as elementary school, Krishen was marketing products and services, including his website and software. As an entrepreneur, he recognizes that sales are essential to driving growth. Krishen Iyer finally adds that ExactTarget’s unique business model is based on data. The business model tries to make the most of the fact that data is a shared resource — it is valuable to the people who generate it and those who consume it.